Grizzly.fi

At GrizzlyFi, we believed that DeFi didn’t have to be complicated to be powerful. We set out to create an experience that made decentralized finance feel accessible, premium, and rewarding—something users would not only use, but genuinely enjoy. I led the design of the entire GrizzlyFi app and web platform—from initial concept through to the live product. The result? A clean, high-end experience that helped turn a bold idea into a major success. The project quickly became a standout in the DeFi space, raising over $20 million during its presale phase. Following the momentum, we moved into version 2—an even more refined, polished experience that pushed the boundaries of what a crypto product could feel like. From interactive dashboards to smooth on-chain actions, the interface was built to reflect both trust and innovation. GrizzlyFi wasn't just a project—it was a moment. A signal that good design and good tech, when combined, can capture real attention and build real value.